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Fintech Ramp lands Eagles’ Saquon Barkley as investor and Super Bowl commercial star

TMI4U by TMI4U
February 7, 2025
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Fintech Ramp lands Eagles’ Saquon Barkley as investor and Super Bowl commercial star
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Philadelphia Eagles’ star operating again Saquon Barkley has not solely turn into an investor in fintech startup Ramp, he’s additionally the star of the corporate’s first Tremendous Bowl business.

Apparently, it was Barkley who reached out to Ramp about investing, not the opposite manner round as is so typically the case with celeb endorsements. 

Barkley reached out after studying Peter Thiel’s e-book, “Zero to One,” in keeping with Ramp CEO and co-founder Eric Glyman. Barkley selected Ramp after some mutual investor associates gave Ramp “robust” suggestions, Glyman mentioned.

In a blog post posted February 6 on Ramp’s web site, Barkley is quoted as saying: ​​‍”True partnership requires pores and skin within the sport. That’s why I invested in Ramp. I noticed firsthand how they’re powering American companies to chop prices and obtain the next stage of efficiency. That’s the form of impression I wish to be a part of.”

The 15-second ad — which options Barkley buried in a mountain of expense studies — was conceived, shot and completed in seven days, Glyman mentioned.

Based in 2019, Ramp has constructed a reputation for itself within the company card and expense administration area. It’s branched out into journey, invoice pay, and extra, and was final valued at $7.65 billion.

Based on Ramp, Barkley’s funding within the fintech startup marks the NFL star’s largest non-public expertise funding to this point. Based on PitchBook, he’s additionally backed crypto startup Monad Labs, fintech and Y Combinator alum Sequin, and beverage firm X2 Efficiency.

The Tremendous Bowl airs on February 9; the Philadelphia Eagles will tackle the Kansas Metropolis Chiefs.

Need extra fintech information in your inbox? Join TechCrunch Fintech here.

Need to attain out with a tip? E mail me at maryann@techcrunch.com or ship me a message on Sign at 408.204.3036. It’s also possible to ship a observe to the entire TechCrunch crew at tips@techcrunch.com. For safer communications, click here to contact us, which incorporates SecureDrop and hyperlinks to encrypted messaging apps.


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