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The rise of the ‘nefariously B2B’ podcast

TMI4U by TMI4U
December 15, 2024
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The rise of the ‘nefariously B2B’ podcast
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Hi there, and welcome to Decoder! I’m David Pierce, editor-at-large of The Verge. As you’ll have seen, we’re dropping some additional episodes within the feed this week. You’ll have Nilay again on Friday and for subsequent week, as we run towards the top of the 12 months.

However I’m actually excited to be right here with you all at the moment as a result of I’m getting to speak about one in every of my favourite issues: podcasts. There’s one thing unusual taking place nowadays within the podcast world — effectively, truly, there are sort of a number of issues taking place. It’s been a wild year.

One factor I’ve seen lately is the best way corporations that deal in cash have been utilizing podcasts not simply as an leisure medium but in addition as a bizarre hybrid of selling, thought management, and networking. It’s one thing we’ve seen for a number of years now with enterprise capital companies, for instance: not solely do a lot of the top-level VC corporations have their very own podcasts but in addition individuals who do podcasts about enterprise capital end up going into it after meeting and talking to all these folks.

It’s sort of a bizarre, difficult net that goes each methods, and it’s not getting any much less bizarre or simpler when you add stuff like crypto and politics to the combination. So I requested Nick Quah to return on the present to assist me untangle all of it. Today, Nick is the podcast critic for Vulture, which is one in every of The Verge’s company siblings right here at Vox Media. He initially began the podcast publication Sizzling Pod again in 2014, so he’s been following these things for a very long time and actually is aware of what he’s speaking about.

I actually wished to know what he’s seeing on this house, and I had so many questions. Why would a serious funding agency like Elliott Administration make a podcast to make a point? What’s the level of beginning your personal podcast in 2024? Was this actually “the podcast election?” Are all podcasts simply movies now? And does he have any thought what’s coming subsequent?

In case you’d wish to learn extra about what we mentioned on this episode, take a look at these hyperlinks:


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