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Keep raises $12M in increasingly competitive Canadian corporate spend market

stephanie by stephanie
May 20, 2025
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Keep raises $12M in increasingly competitive Canadian corporate spend market
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Within the U.S., numerous startups intention to be the company spend supervisor of selection for small and huge companies. Brex, Ramp, and Mercury are amongst these firms, simply to call a number of.

Shifting north of the border to Canada, the choices are fewer, however rising.

Keep is a startup that has constructed a monetary platform particularly designed for small and medium-sized companies (SMBs). On Tuesday, it introduced a complete of $23 million in fairness funding, a $50 million credit score facility, and a $3 million enterprise debt line, it shared with TechCrunch solely.

This yr, Maintain raised $12 million in what it describes as a Collection A1 spherical that was led by Tribe Capital. It beforehand raised $8 million in a Collection A led by Tribe Capital in Might of 2023, and $8 million in a seed spherical in November of 2021.

Treville Capital Group supplied the credit score line, and Silicon Valley Financial institution the enterprise debt. Maintain co-founder and CEO Oliver Takach declined to disclose the startup’s valuation, saying solely that Maintain “had a 5x step up in valuation from the Collection A and 20x enhance in income.”

Takach isn’t any stranger to startups. Previous to co-founding Toronto-based Maintain with Helson Taveras in 2021, he was a two-time Y Combinator founder (CareLedger, YCS15, and Origin, YCW17; each startups at the moment are inactive). He additionally helped discovered one other startup known as Retriever that was bought to a advertising firm. Over time, Takach and Taveras struggled with accessible monetary instruments, particularly these supplied by conventional banks, so that they determined to construct an providing of their very own.

In 2023, Maintain launched its company bank card as a part of its quest to function “the mission management heart for an organization’s funds.” Apart from the company card, Maintain provides companies multi-currency accounts, automated expense administration, and integrations with accounting software program.

In 2024, Maintain crossed $14 million in annualized income and onboarded over 3,000 SMB prospects that function throughout a mixture of industries, lots of which do enterprise internationally. The corporate makes cash partially by incomes interchange income when companies use its company playing cards. It additionally expenses charges for capital advances and short-duration installment loans, and earns income from premium fee choices when prospects ship funds immediately or trade currencies.

Toronto-based Float Financial additionally goals to serve SMBs in Canada and is Maintain’s closest competitor, in response to Takach. 

In his view, one in every of Maintain’s differentiators is its multi-currency capabilities, which assist its prospects “financial institution like an area” and permit cross-border operations.

Tribe Capital led Maintain’s newest fairness elevate, which included participation from present and new backers Insurgent Fund, Liquid 2 Ventures, Cambrian, and Assurant Ventures. A number of angel traders, together with Dropbox co-founder Arash Ferdowsi, Webflow co-founder and CEO Vlad Magdalin, Alloy co-founders Tommy Nicholas and Laura Spiekerman, and Marc Bhargava, a managing director at Common Catalyst, additionally participated within the financing.

“Managing bills, sending and receiving cash, dealing with foreign money exchanges seamlessly, and giving staff managed entry to funds at the moment are desk stakes,” Arjun Sethi, co-founder of Tribe Capital, instructed TechCrunch. “Vertically integrating these providers isn’t a luxurious anymore — it’s the brand new customary.”

Wanting forward, Maintain goals to launch a banking product and add extra options, similar to embedded credit score choices and invoice pay.


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