When Emma Dickison entered the franchising world, she wasn’t chasing a company title; she was merely attempting to help her household. A single mother with a background in historical past and schooling, Dickison took a job with a little-known franchise model referred to as Blockbuster in 1990, then simply 150 places sturdy. Fourteen years later, she’d helped develop it into a world juggernaut with over 8,800 places and greater than $1 billion in annual gross sales.
“I fell in love with franchising,” she says. “If my mother and father had entry to this mannequin once they ran their small enterprise, it could’ve been a present. Franchising supplies the community and help impartial enterprise homeowners typically lack.”
At this time, Dickison is CEO and president of Home Helpers Home Care, a model ranked #489 on Entrepreneur‘s 2025 Franchise 500. She joined Dwelling Helpers greater than a decade in the past, and her private mission {and professional} expertise seamlessly align. She was lately appointed to the International Franchise Association‘s board of administrators — one in all 16 new members elected in 2025 — capping off a profession constructed on innovation, empathy and affect.
“Our job is to allow them to inform their story — after which present the help they want.”
Dickison’s connection to caregiving has been lifelong. At the same time as a younger lady, she helped her household help family members via critical well being challenges, together with strokes, most cancers and the consequences of getting old. Her grandmother lived at house for 18 years following a collection of strokes, cared for by the household. At this time, Dickison is as soon as once more navigating caregiving firsthand, serving to handle in-home hospice look after her mother-in-law.
“Although I do that for a residing, it is nonetheless onerous when it is your individual household,” she says. “But it surely jogs my memory that, for most individuals, that is their first expertise with caregiving. They’re emotional, overwhelmed. Our job is to allow them to inform their story — after which present the help they want.”
That blend of empathy and entrepreneurial drive is a part of what’s made Dickison a revered chief within the franchising house. Along with Blockbuster, the place she rose to nationwide director of franchise operations, she was vice chairman of franchise providers at Sylvan Studying, labored with the Home Care Association of America as board president and spent six years on the IFA’s Women’s Franchise Committee.
She’s watched the variety of ladies within the trade develop exponentially since her first IFA convention. “At my first IFA conference, there have been perhaps 30 ladies within the room,” Dickison says. “At this time, there are a whole lot, and it has been unbelievable to observe that development and to play an element in it.”
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“We’ve to guard this mannequin and make it simpler for franchisees to thrive.”
Now, as a newly-elected IFA board member, Dickison is concentrated on advocacy — educating lawmakers, shoppers and communities about what franchising actually is. “These aren’t large companies; these are native companies,” she says. “We’ve to guard this mannequin and make it simpler for franchisees to thrive — whether or not that is eliminating pointless pink tape or enhancing entry to capital.”
That mission resonates deeply with the broader objectives of the IFA. Because the franchising trade faces growing regulatory scrutiny and widespread misconceptions, Dickison’s voice brings each credibility and compassion to the desk. Her many years of hands-on expertise — as a franchise chief, caregiver and advocate — equip her to talk not simply from a coverage standpoint, however from lived expertise.
“Emma’s experience and expertise in franchising will assist take the affiliation to new ranges so we are able to additional help our members and the alternatives they create in native communities,” Matt Haller, IFA president and CEO, stated in an announcement.
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At Dwelling Helpers, Dickison continues to push for innovation. Beneath her management, the corporate launched the Cared-4 program in 2021, which layers in know-how, wellness calls and dietary help alongside conventional in-home care. She additionally helped steer the model via the pandemic, working with state and federal leaders to make sure house care was deemed important in all 50 states and Washington, D.C.
“We got here out stronger,” she says. “Covid-19 put house care on the map. It confirmed folks how very important it’s — and the way a lot better it may be.”
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