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Amazon CEO: Sellers Will Pass On Tariff Costs to Shoppers

TMI4U by TMI4U
April 11, 2025
in Entrepreneurship
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Amazon CEO: Sellers Will Pass On Tariff Costs to Shoppers
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Amazon CEO Andy Jassy mentioned on Thursday that Amazon sellers would in all probability reply to President Donald Trump’s tariffs by elevating costs for shoppers.

“I believe they [sellers] will attempt to move the price on,” Jassy told CNBC in an interview.

Trump levied a 10% tariff on all buying and selling companions and an “no less than” 145% tariff on China earlier this week that might influence consumer prices. The tariff information has thrown Amazon sellers right into a panic as a result of the vast majority of items on the platform, as much as 70% of products per Wedbush Securities estimates, come from China.

Associated: Amazon CEO Andy Jassy Says There’s One Trait That Contributes ‘an Embarrassing Amount’ to Being Successful

Whereas sellers determine whether or not to lift costs or take up tariff prices, some Amazon consumers may very well be responding to tariffs by stocking up earlier than any value hikes — although Jassy says the short-term nature of purchaser information makes it arduous to inform if it is a long-term pattern.

“Folks haven’t stopped shopping for, and in sure classes, we do see folks shopping for forward, however it’s arduous to know if it is simply an anomaly within the information as a result of it is only a few days, or how lengthy it is going to final,” Jassy advised CNBC.

Amazon CEO Andy Jassy. Photographer: Michael Nagle/Bloomberg by way of Getty Pictures

Amazon’s market consists of roughly 9.7 million sellers that contribute to 60% of sales on the platform. Based on Fox Enterprise, more than half of the highest sellers on Amazon are based mostly in China.

Jassy advised CNBC that Amazon has made some “strategic” stock buys and is making an attempt to renegotiate phrases for some buy orders in response to tariffs. Based on Bloomberg, Amazon canceled orders for seaside chairs, scooters, air conditioners, and different merchandise from quite a few Amazon sellers in China final week after Trump announced his tariff plan on April 2.

Amazon Is Nonetheless Spending on AI

Jassy additionally launched his annual shareholder letter on Thursday, outlining the explanation why Amazon is about to spend $100 billion this 12 months on AI.

Based on the letter, Jassy mentioned that AI presently requires a “substantial capital funding,” however will at some point “not be as costly as it’s at this time” as the price of AI chips goes down.

Associated: Amazon CEO Andy Jassy Says Earning Employees’ Trust Takes More Than ‘Being Nice’ — Here’s How He Does It


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