Apple has resumed promoting on X for the primary time since pausing advertisements greater than a 12 months in the past. The corporate was considered one of many to halt commercials over considerations for model security following Elon Musk’s buy of the social community. Whereas X’s strategy to content material moderation has modified little since then, Massive Tech’s relationship with Musk has shifted since President Donald Trump took workplace.
Apple was among several major advertisers, together with Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM, to drag out of the platform in November 2023 over considerations concerning controversial remarks about antisemitic conspiracy theories and white pleasure made by X proprietor Elon Musk.
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