In a bid to get much more folks often coming again to the theater, AMC is rolling out a brand new set of perks for the most affordable (learn: free) tier of its loyalty rewards program.
Although AMC doesn’t appear to be eliminating the unique Insider degree of its AMC Stubs membership, the theater chain introduced right this moment that it’s introducing a new Premiere Go! tier that may supply subscribers much more advantages. Along with discounted tickets on Tuesdays, free (giant) popcorn refills, and entry to AMC theaters’ priority lanes, Premiere Go! members will earn twice the quantity of AMC factors (which may be redeemed for extra reductions) for each greenback spent.
Not like the Insider tier, Premiere Go! Subscribers’ factors received’t expire. However just like the Premiere ($17.99 / 12 months) and A-List (the month-to-month worth varies by location) tiers, folks utilizing Premiere Go! will even be capable to improve the scale of their popcorn and fountain drinks at no extra value. To grow to be a Premiere Go! member, you’ll should see at the very least eight films a 12 months or earn 5,000 factors, and when you do, you’ll preserve the standing by means of the whole thing of the following 12 months.
In a statement concerning the new tier, AMC’s senior VP of promoting Ellen Copaken described it as a approach of providing clients “an thrilling and achievable pathway to unlock enhanced rewards just by having fun with the films they love.”
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