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Honey’s deal-hunting browser extension is accused of ripping off customers and YouTubers

TMI4U by TMI4U
December 25, 2024
in Business
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Honey’s deal-hunting browser extension is accused of ripping off customers and YouTubers
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The PayPal Honey browser extension is, in concept, a helpful method to discover higher offers on merchandise whilst you’re buying on-line. However in a video published this weekend, YouTuber MegaLag claims the extension is a “rip-off” and that Honey has been “stealing cash from influencers, together with the very ones they paid to advertise their product.”

Honey works by popping up a suggestion to seek out coupon codes for you whilst you’re trying out in a web based store. However as MegaLag notes, it incessantly fails to discover a code, or affords a Honey-branded one, even when a easy web search will cowl one thing higher. The Honey website’s pitch is that it’s going to “discover each working promo code on the web.” However in keeping with MegaLag’s video, ignoring higher offers is a function of Honey’s partnerships with its retail shoppers.

MegaLag additionally says Honey will hijack affiliate income from influencers. In response to MegaLag, for those who click on on an affiliate hyperlink from an influencer, Honey will then swap in its personal monitoring hyperlink whenever you work together with its deal pop-up at check-out. That’s no matter whether or not Honey discovered you a coupon or not, and it leads to Honey getting the credit score for the sale, somewhat than the YouTuber or web site whose hyperlink led you there.

Paypal VP of company communications Josh Criscoe stated in an e-mail to The Verge that “Honey follows trade guidelines and practices, together with last-click attribution.”

MegaLag isn’t the primary to make such claims. A 2021 Twitter post advises utilizing Honey’s low cost codes in a special browser to keep away from it taking the affiliate credit score. A Linus Media Group worker additionally defined in a 2022 forum reply that Linus Tech Ideas dropped Honey as a sponsor over its affiliate hyperlink practices.

Honey’s comfort has resulted within the extension being really helpful broadly, together with in virtually 5,000 Honey-sponsored movies throughout about 1,000 YouTube channels, in keeping with MegaLag. We’ve even really helpful it right here at The Verge; now we don’t.

Right here is Criscoe’s full assertion:

Honey is free to make use of and gives tens of millions of customers with further financial savings on their purchases at any time when doable. Honey helps retailers cut back cart abandonment and comparability buying whereas rising gross sales conversion.


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