CNN will put a few of its digital content material behind a subscription paywall beginning subsequent month, The New York Times reports. The experiment will check comparable subscription fashions to these utilized by publications like The New Yorker, Wired, and The Wall Road Journal, with CNN reportedly hoping to herald extra income amid a decline in cable TV viewership.
A “metered” paywall function is ready to launch someday in early October that may require CNN’s extra frequent readers to pay for entry after exhausting a nonspecified variety of free articles. CNN is probably the most visited information web site within the US, attracting 441.4 million visits monthly, according to Press Gazette. The worth of this subscription mannequin hasn’t been disclosed however will initially be “a cheap providing to gauge buyer demand” in accordance with The Instances.
CNN started testing an analogous “registration wall” function earlier this 12 months that blocked entry to sure articles except readers offered their e mail deal with. The publication’s paywall plans have been teased in July alongside an organization restructuring that laid off around 100 staffers, with CNN chairman Mark Thompson announcing plans to build a digital subscription business that will create “greater than a billion {dollars} in income” to futureproof the corporate.
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